state of chronic absenteeism

turning 11 million data points into a story people couldn’t ignore

Featured in

District Administration

Panorama Education

New Jersey Family

NBC News

One idea. many ways in.

Education leaders were seeing a spike in chronic absenteeism post pandemic, and needed to understand where to allocate support and resources. Panorama had the data to help.

The strategy: make an enormous and complicated data set feel like an actionable narrative.

The resulting flagship research report became an ecosystem. each format performed a distinct job, all pointing back to the same evidence.

  • The complete report, developed from 11 million data points, served as our lead gen asset. This version of the report was written in collaboration with Data Science & Applied Research team. A highly cross-functional project including researchers, executives, PMMs, comms, and design.

    Read the report

  • Atomization of the full report. Served as alternative landing page as we guided folks down the funnel. Designed to rank for keywords within chronic absenteeism ecosystem.

    Read the blog

  • We continued to leverage the report across a quarterly campaign on school safety, presenting the findings in a new and unique way that built out our thought leadership around absenteeism.

    Read the article

  • Distribution went big. Our report was picked up by NBC, and our CEO was featured on their morning news segment. This report continues to be a flagship example of Panorama’s thought leadership and research in action.

    Watch the news segment

the results

366K

3k

influenced contacts

pipeline generated

11K

views

Beyond the numbers, this report was hailed as a success for the development of a replicable process and working relationship between the research and marketing teams. This process strengthened the cross-functional collaboration between research and marketing and led to the rapid publication of research-informed collaterol across college and career readiness and student engagement.